SIP FOR YOURSELF is a campaign toolkit developed during my time at BBDO to premiumize el Jimador Tequila for a new generation of tequila drinkers. The campaign challenges hype-driven, celebrity-led spirits by reframing el Jimador as a real, handcrafted tequila made with 100% blue agave, encouraging consumers to choose based on taste, craft, and authenticity rather than trend or celebrity effect.
I worked on building the visual system, layout rules, and motion language that allow the campaign to scale across social, e-commerce, and in-store environments while maintaining a cohesive and elevated brand presence.