Sleep agent Autopilot 4.0 is a launch campaign developed at Eight Sleep to introduce the next generation of intelligent sleep technology. Sleep Agent is Eight Sleep's AI-powered system that learns your sleep patterns, automatically adjusts your temperature and elevation throughout the night, and surfaces personalized insights to help you recover better. I worked across the full launch rollout, building the visual and motion language that carries the campaign from in-app onboarding to social, making a technically complex product feel intuitive, personal, and exciting to a new audience.