For NYU IT’s 2023 "City Smart, Cyber Smart" campaign, I designed 40+ signage pieces that visually paralleled NYC’s MTA system with cybersecurity. Using track lines, route numbers, and bold colors, the visuals made digital safety feel familiar and navigable.
Just like the subway, which may seem chaotic at first but ultimately becomes part of New Yorker's daily life, cybersecurity can be approached with the same confidence. The campaign was featured in Educause’s 2024 Horizon Report for its impactful, community-focused approach.