The Tech Fest branding blends color, motion, and creative coding to convey energy and unity within a modern academic context. NYU purple, alongside blue, yellow, and orange, reflects the university's vibrancy. The typeface enhances clarity and professionalism, while the embedded interactive binary code of "innovation, excellence, collaboration", subtly reinforces the festival's themes.
The radial gradient symbolizes the energy of innovation, reflecting the future and forward-moving nature of technology and its ability to connect to the community.