NYU IT's 2024 CyberSmart campaign focuses on three key actions: restart, update, and remove unused devices. The campaign warns that outdated apps and forgotten devices continue tracking your data, potentially compromising security. The visual motif of staring eyes represents constant surveillance by applications, creating urgency for users to take protective measures. The palette draws from the vibrant spectrum of infrared and thermal imaging detectors, where heat becomes visible through intense gradients of magenta, orange, and yellow, signaling activity, exposure, and presence.